Reel Otter guides

Practical video guides

Straightforward advice for using video on the website you already have.

Video Popup for Website

Choose a video-widget presentation that helps visitors act without blocking the page, then measure the result.
Video Marketing for Small Business

Choose a useful first video, keep the conversion path clear, and measure whether it earns its cost back.
How to Add Video to a Landing Page

Plan the placement, preserve a clear call to action, protect page speed, and measure the result.