Made for local businesses

Show your business. Don't describe it.

People decide in about 8 seconds whether to call you or scroll on. A short video on your website turns "just looking" into bookings, orders and walk-ins — no film crew, no editing, no agency invoice.

Free to start · No credit card · Works with the website you already have

Reel Otter Video Analytics Dashboard Demo

People find you online. Then what?

Someone searches "near me", lands on your site, and decides in seconds whether you're worth the trip. Here's why most of them leave—and what a short video changes.

The Problem

  • 1

    A few photos and a phone number

    Your site looks like every other one in town. Nothing makes someone stop.

  • 2

    What makes you good doesn't fit in text

    The room, the food, the finish on the job, the way your team treats people — words undersell all of it.

  • 3

    Video feels like a project you don't have time for

    Quotes from videographers, editing software, embeds that slow your site to a crawl. So it never gets done.

Why Reel Otter Works

  • ✓

    Your video plays the moment they land

    It starts as they scroll, so people see your place, your work and your team before they think about leaving.

  • ✓

    "Book now" button right inside the video

    Call, book a table, request a quote or order online — while they're still watching and still interested.

  • ✓

    One line of code, or send it to whoever built your site

    Lightweight enough that your site stays fast on a phone — which is where nearly all your customers are.

"
"
76% of people who search for something nearby visit a business within a day — and 89% say a video convinced them to buy. The businesses they pick are the ones they can actually see.
— Think with Google, local search behaviour · Wyzowl, State of Video Marketing
76%
Visit within a day
89%
Convinced by video

Works with the website you already have

No rebuild, no new website, no monthly agency retainer. If your site runs on Squarespace, Wix, WordPress, Shopify, Toast or BentoBox, your video goes live today — paste one line, or forward it to whoever looks after your site.

Copy, paste, done

One line of code, pasted once. If that sentence made you nervous, send it to your web person — it takes them two minutes.

Won't slow your site down

Your video loads instantly, even on a phone with two bars of signal in your parking lot.

Looks right on every phone

Most people find you on their phone, standing on a sidewalk. It fits their screen without you touching a thing.

Already running on the tools local businesses use

Squarespace
Wix
WordPress
Shopify
Webflow
Unbounce
Toast POS
BentoBox
+ 50 more
embed-code.html
<!-- Just copy and paste -->
<script src="reel-otter.js">
<!-- That's it! 🎉 -->

Create a video

Describe your video:
"A wood-fired pizza coming out of the oven, cheese still bubbling, warm evening light in a busy neighbourhood pizzeria..."
Script generated
Visuals created
Video ready to review
Book now
AI Generated

VIDEO, WITHOUT THE SHOOT

Make a video without making it a project.

A videographer quotes you $2,000 and three weeks. Describe what you want in a sentence instead, and have a polished video before the lunch rush. Or upload the clip you already shot on your phone — both work.

Describe it in plain English

"Fresh cut and shave at a busy barbershop." That's the whole brief. You get a finished video back.

Make it look like your place

Start from a photo of your shop, pick the shape that fits your site, and say what you don't want in the shot.

Goes straight onto your site

No downloading, re-uploading or file formats to worry about. Finish the video, it's already live with your booking button on it.

With or without a voice

A silent walkthrough of the space, or a video with a presenter and voiceover explaining your services. Your call.

Minutes
Not the three weeks a production crew needs
$0
Cameras, lighting or editing software to buy

MEASUREMENT, NOT GUESSWORK

See what people do after they watch

Your video should earn its place on your website. See what gets watched, what gets clicked, and which videos lead to a real next step.

Your video performance

Last 30 days
2,847
Total plays
+23% vs last week
34.2%
Clicked “Book now”
+8.1% vs last week
2:34
Average watch time
+12% vs last week
1,200
New visitors
+31% vs last week
Views over time Last 7 days
Recent Activity
Table booked from Dinner Menu Video 2m ago
Watched to the end by someone in 2 miles away 5m ago

A report you’ll actually use

A clear line from watching to taking action.

Open one simple report when you want answers — then use it to decide what to make next.

See where people lose interest

If everyone stops watching at 12 seconds, cut the first 12 seconds. Simple as that.

Know which video brings people in

Bookings, calls, quote requests and orders, tied back to the video that caused them.

See who's actually local

Find out whether your viewers are neighbourhood regulars or people three towns over — and whether it's worth opening a second location.

Try two and keep the winner

Run the patio video against the kitchen video for a week. Keep whichever fills more tables.

63%
would rather watch a short video than read about a business
Source: Wyzowl, 2026
15 min
from signing up to a video live on your site
$0
to try it — no card, no contract, cancel whenever

Whatever you run, people want to see it first

Restaurants, salons, gyms, clinics, contractors, shops, agents — the businesses winning locally are the ones customers can see before they walk in.

The dish coming out of the pass, the room on a Friday night, your chef plating it. Menus tell people what you serve — video tells them why to drive across town for it.

Restaurant website with an embedded video

Signing up for a gym is intimidating. Show the floor, a real class and the people who'll be coaching them, and the free-trial button stops feeling like a leap.

Gym website with an embedded video

Stylists, therapists, instructors, coaches, dentists — people are choosing a person, not a price list. Thirty seconds of you at work does more than a page of credentials.

Personal services website with an embedded video

Online, nobody can pick it up and feel the fabric. A short clip of the product in someone's hands is the closest thing to your shop floor — and it cuts the returns that come from guesswork.

Online shop with an embedded product video

Walkthroughs, before-and-afters, a finished kitchen or a roof done right. Homeowners hand over big jobs to whoever looks least risky — video is how you look least risky.

Home service website with an embedded video tour

Your competitor down the street hasn't done this yet.

Put a video on your site this afternoon. Free to start, no credit card, cancel anytime.